The Ghana Women Expert project has been monitoring the number of women interviewed as experts and authority figures in the media since 2021. The project aims to highlight the gender gap by drawing attention to the under-representation and misrepresentation of women in media. This report is the third in a series of reports that have been published to highlight the inequity in women’s representation in Ghana’s media.
According to a publication by Afrobarometer data, more than 9 in 10 (92%) Ghanaians rely on radio for news and about 4 in 5 (83%) rely on television for news. Given the role media plays in creating awareness, setting agenda and influencing opinions coupled with the number of Ghanaians who rely on radio and television for news, the representation of women as interviewees, experts, presenters and correspondents to some extent has a role in reducing the gender disparity gaps positively influence other spheres of society to gender equality.
This project aims to assess women representation in selected media houses in Ghana, the time allocated to women interviewees and subject matter experts. Through this analysis, the study seeks to enhance the understanding of gender representation and women’s involvement in media discussions in Ghana.
Who is an expert?
Within the context of this project, an expert is defined as any person interviewed because of their knowledge or authority on a subject matter. Experts include politicians and spokespeople, and professionals. E.g., MPs, local government officials, nurses, teachers, and public relations officers.